UPDATE: One of my readers informed me that the page has been removed. A cache version of it can be found here for a limited time:
I came across the IndieGogo campaign for “Gang of Roses 2” after reading on an entertainment website that Amber Rose had been added to the cast of the movie. A Google search yielded the IndieGogo page for the project, which can be found here:
http://www.indiegogo.com/Gang-of-Roses-2 (inactive as of 3:18pm EST, 7/28/2011)
- The lowest donation level is $200, for aÂ prize that’s not “guarantee.” Sounds like a gamble, not a donation.
- It’s for a sequel to a movie which got distribution and some notable actors, meaning that it’s not a project that would otherwise have no chance of being made. If this is in fact, not the case, tell the story.
- No budget/explanationÂ of where the money is going. Any smart investor needs a budget before they make a decision.
- No video of the filmmaker, nothing that would endear an audience to the project.
- It feels like a pay-to-play movie. I can pay to have my music included? I can pay to have a cameo? The major radio conglomerate model shouldn’t be applied to indie films.
- RidiculousÂ price points. A $400 DVD? Really?
- $75,000 is a very large amount of money. Crowdsourcing should be a part of your fundraiser strategy, not all or even most of it.
- No mention of the filmmaker/ director. Crowdsourcing only works when people can connect to a person, project or cause.
- No following (this is related to #8): In their defense, the first “Gang of Roses” came out before the boom in social media marketing. It’s clear however that this film may have viewers, but neither the project nor the creators have a following. Most successful crowdfunding campaigns are due to a community, on and off-line, that was developed YEARS before the project launched, or at least months.
- NoÂ considerationÂ for the audience. The first movie was distributed primarily via cable TV, meaning that most of the audience didn’t have to make an investment larger than what they were already paying on their cable bill. You either need to think about what will engage this group of cable TV watchers, or seek out a new, more social media savvy audience.
- ” The Happy Sad,” by Rodney Evans, Director of “Brother to Brother”,Â http://www.kickstarter.com/projects/1309653304/the-happy-sad-from-the-director-of-brother-to-brot?ref=live
- Filmmaker Tiona McClodden and publisher Lisa C. Moore, “The Untitled Lesbian Elders Project”: They are 37 days away and they are at $9,445 of their $10,000 goal.Â http://www.indiegogo.com/The-Untitled-Black-Lesbian-Elder-Project
As a creative and a person of color, I feel the “hater” phenom hasÂ stifledÂ our artistic growth as black people. We need to learn how to acceptÂ critique, as well as how to deliver it without the snark andÂ vitriolÂ that prevents theÂ receiverÂ from processing it. Let’s start by loving each other so that words for improvement are received in the manner that they are intended.~ Freedom